The 30-day Loyalty Trial is a special trial available exclusively to Legacy (Classic) users who are migrating to the new MailerLite.
Loyalty Trial gives MailerLite Legacy (Classic) users 30 days to test the new MailerLite app fully with their real data, including the full subscriber list.
In addition to all the premium features, we also removed the 250-subscriber limitation of our regular trial so our Legacy (Classic) users can properly experience the new MailerLite with their complete subscriber list they've grown with us over the years!
What's included in the Loyalty Trial
During the 30-day Loyalty Trial, users can:
Migrate all subscribers from Classic — the standard 250-subscriber trial limit does not apply here so you can test the new MailerLite with your complete subscribers list without the need to upgrade your plan!
Migrate other assets, such as previous campaigns, forms, sites, automations, account details, historical data, and more. Check out what can be migrated here.
Send campaigns to 2,500 emails during the trial period.
Enable automations.
And access all the other features available during the standard 14-day premium trial.
Note: The Loyalty Trial does not start automatically. It must be activated during the migration process. Users will be prompted to do so during the migration, or can also initiate it under the Migration Tab.
How to activate the Loyalty Trial
You will be prompted to unlock the Loyalty Trial and sync more than 250 subscribers during the migration process.
Alternatively, eligible users will also see the option to unlock the 30-day Loyalty Trial under Account Settings -> Migration in the new MailerLite account.
Simply click "Learn more" when you see the prompt.
Note: If you don't see this option, try clearing your browser cache or opening the page in an incognito window.
Key differences vs. the standard MailerLite 14-day premium trial
Feature | Standard 14-day trial | 30-day Loyalty Trial |
Duration | 14 days | 30 days |
Subscriber limit during trial | 250 subscribers | Unlimited (all Legacy (Classic) subscribers can be added) |
Users limit during trial | 2 users | All Legacy (Classic) users can be invited to the account |
Email sending limit | 2,500 emails/trial | 2,500 emails/trial |
Automations | Available | Available |
Starts automatically | Yes | No — must be activated during migration |
Eligibility | All new accounts | Legacy (Classic) migrating users only |
Trial reset available | No | Yes — 30-day reset available after expiry |
What happens when the Loyalty trial expires
When the 30-day trial ends, the free plan limit applies
All subscribers remain in the account — they are not removed but the subscribers limit for a free plan is now 250 email addresses. That means all your data remains safely in the account even after the trial expires.
If more users were added during the trial, they all remain in the account
Sending becomes blocked if the subscriber count exceeds the free plan limit (250 email addresses). An upgrade to a suitable plan is needed to resume sending to a larger list.
Note: We offer loyalty discounts for Power plans in new MailerLite to our Legacy (Classic) users. Learn more about your offer.
Who is eligible for the Loyalty Trial
The Loyalty Trial is available to:
Legacy (Classic) users who are going through the migration process to new MailerLite
This trial is not available to brand-new users or existing new MailerLite users who have not migrated from Legacy (Classic).
Ready to dive deeper? Learn more about migration to new MailerLite:
How to Migrate