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How can I troubleshoot and resolve common issues with automation email workflows in MailerLite?

Written by Silvestras
Updated over 8 months ago

How to Troubleshoot and Resolve Common Issues with Automation Email Workflows in MailerLite

Automation workflows in MailerLite can sometimes encounter problems that prevent email delivery or cause scheduling conflicts. Below, we address some common issues and provide solutions to ensure your workflows function as intended.

Common Automation Issues and Solutions

1. Emails Not Sending Due to Scheduling Delays

  • Symptoms: Emails are queued or not sent at the expected time.

  • Cause: Often caused by incorrect delay or scheduling settings within the automation workflow.

  • Solution: - Adjust the delay settings appropriately. For instance, if emails are supposed to send daily, set a 1-day delay instead of longer intervals. - Note that adjusting delay settings will cancel currently queued subscribers. To address this, re-add subscribers to the workflow after making changes .

2. Incorrect Trigger Setup

  • Symptoms: Emails are sent to unintended recipients or not sent at all.

  • Examples: - Using the 'Anniversary of a date' trigger may result in emails being sent based on the same month and day across years, leading to unintended deliveries. - Conditional logic fails due to mismatched data fields.

  • Solution: - For date-based triggers, use 'Exact match of a date' to ensure emails are sent on the intended year, month, and day . - Ensure the condition step is correctly configured. For instance, mismatched field types (e.g., text vs. date format) can disrupt logic. Updating the field type or dataset to be consistent will solve this issue .

3. Email Shows as Sent but Not Received

  • Symptoms: Emails marked as sent in your automation dashboard are not received by subscribers.

  • Cause: The recipient might have been removed from the workflow.

  • Solution: - Re-add the email address to the sequence manually. - Check the 'canceled' filter in the automation dashboard to identify affected emails .

4. Automations Triggering Emails for Subscribers From Unexpected Time Periods

  • Symptoms: Emails meant to target recent subscribers are also sent to older recipients.

  • Cause: Triggers or delays are not correctly configured to filter based on date parameters.

  • Solution: - Review and refine the trigger mechanism to include specific dates, ensuring that only intended subscribers receive emails .

5. Scheduled Automations Delayed Due to Time-Zone Mismatch

  • Symptoms: Automated emails do not send because the scheduled time has not been reached.

  • Cause: Time zone configurations or subscriber join times misaligned with the scheduled queue.

  • Solution: - Automations will run only after the set time. Examine your automation’s time-zone configuration and wait for the system to execute the queue .

6. Ensuring a Weekly Automation Sequence Flows Smoothly

  • Symptoms: Weekly emails, such as those scheduled for Sunday, skip a week or are delayed.

  • Cause: Extra delays (e.g., delay until Sunday + 1-week delay) cause gaps.

  • Solution: - Use a single delay until Sunday at the start, followed by a 1-week delay after each email .

7. Testing and Retesting Automation Steps

  • Symptoms: Subscribers do not interact with automations as expected even after troubleshooting steps.

  • Solution: - Pause the automation before making edits. - Consider duplicating the workflow to test changes safely. - Use the Activity tab to review specific subscriber interactions and re-add them to previous steps if necessary. - Remember that subscribers already past a step require manual re-addition for conditions to recheck .

Summary

By identifying the nature of the issue—be it scheduling delays, trigger misconfigurations, or subscriber interactions—you can effectively troubleshoot and resolve most automation errors. Regularly reviewing automation settings, step-by-step logic, and workflow triggers ensures seamless email delivery in MailerLite.

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