MailerLite’s Shopify integration allows you to automatically sync your Shopify customers with your MailerLite subscribers. By installing the integration, you will be able to select a group in MailerLite to add your Shopify customers. Furthermore, you will have access to additional e-commerce features, such as abandoned cart emails and much more.

To set up the MailerLite integration for Shopify:

2. Locate MailerLite Email Automation by MailerLite.

3. Click Install.

4. This will redirect you back to your Shopify admin panel where you’ll need to click Install.

6. Here you will be asked to connect and authorize your MailerLite account. Click Connect to be taken to the login screen for your account.

7. Once logged into the account, click Authorize.

Once authorized, you will be asked to select the Subscriber group that you want your Shopify customers to be added to. You can also opt to create a new group.

Once you select your subscriber group, a pop-up will appear in which you can select to sync all Shopify customers to that group or only the Shopify customers that have accepted marketing from you.

If you click Yes, only customers who accept marketing will be added to MailerLite. If you click No, sync all, then all of your customers will be added to MailerLite, regardless of whether or not they accept marketing.

⚠️ Important

Only customers who agree to receive marketing emails can trigger e-commerce automations. According to the MailerLite Terms of Use and anti-spam policy, it is not permitted to send marketing emails to customers who don’t provide explicit consent to receive marketing communication.

Next, you will be asked to enable an extension from MailerLite. This is important to ensure MailerLite has permission to track campaign e-commerce performance and display MailerLite pop-ups on your store.

That’s it! Your data from Shopify will start importing to MailerLite. Once it is complete, you can find your Shopify customers in the group you selected, see your e-commerce data from the Dashboard in your MailerLite account and new automation options for your customers.

To add a MailerLite pop-up form to your Shopify site, be sure to create the form in your MailerLite account and toggle it ON.

Then in Shopify, navigate to the MailerLite plugin settings to enable pop-up forms.

That's it! Your pop-up form will appear on your Shopify site according to the form's Visibility settings you have set in your MailerLite account.

To add a MailerLite embedded form to your Shopify site, you will need to install it the same way embedded forms are installed to any website.

For instructions, check our guide on How to add a form to your website.

Here are four features within the MailerLite-Shopify integration that will help you level up your email marketing and track its success.

When you sync your Shopify customers with MailerLite, their data is synced with them including their name, email address, and order information. This information is added to your subscriber Fields. You can then create segments using your subscriber fields.

Shopify fields include:

You can also track the sales made through your campaigns in order to measure the success of your email marketing.

To track the sales made through your campaigns:

Here you can find the number of orders made via that campaign, the total revenue generated, and the percentage of readers that converted into sales.

Note: You may find that the Total revenue does not match the number in your Shopify total spent field. This is because Total revenue only refers to the revenue generated from your MailerLite campaigns. Any orders placed in your shop within 30 days of a link to your shop clicked from any of your campaigns or automations will be considered as email revenue. Your Shopify total spent field includes all purchases, including those not made through MailerLite.

Save time while crafting your newsletters by using our e-commerce product blocks. Product blocks automatically import images, descriptions, and prices of your products and link directly to your Shopify store.

To add a product block to your newsletters:

3. Click into the block to open the settings on the right. Use the Add products from your store button to add products from Shopify.

4. If your account has multiple stores connected, be sure to select your Shopify store from the drop-down list.

5. You can choose to display one product or multiple. Once the product is selected, click Add products.

If you wish to edit the information displayed in your product block, click the product block to select it. Then, in the sidebar, click the pencil icon next to your product.

Here you can edit the product name, URL, price, and CTA button.

When you install the MailerLite integration for Shopify, you will find additional e-commerce triggers available in your workflow editor.

These triggers include:

For everything you need to know about e-commerce triggers, read our article on how to set up automation triggers.

Note: Only customers who accept to receive email marketing from you can be triggered for e-commerce automations.

By creating an automation with the trigger Abandoned cart, you can create responsive emails that send automatically after a subscriber has abandoned their cart.

For everything you need to know about abandoned cart emails, including step by step set up instructions, take a look at our article on How to create an abandoned cart automation.