The MailerLite plugin for WooCommerce allows you to automatically sync your WooCommerce customers with your MailerLite subscribers.
By installing the plugin, you will be able to select a group in MailerLite to which your WooCommerce customers will be added. Furthermore, you will have access to additional e-commerce features such as abandoned cart emails, campaign purchase tracking and much more.
How to set up the MailerLite plugin for WooCommerce
To install the MailerLite plugin for WooCommerce:
To install the MailerLite plugin for WooCommerce:
Go to your WordPress dashboard.
In the sidebar, click Plugins followed by Add new.
3. Use the search field to search for “MailerLite” to locate the WooCommerce - MailerLite plugin.
4. Click Install now followed by Activate.
5. In the sidebar, click WooCommerce and choose the tab MailerLite.
6. You will need your API key. To find it, open your Mailerlite account and go to the Integrations tab.
7. Locate the Mailerlite API section and click Use.
8. Click Generate new token.
9. Enter a name for the token such as "WooCommerce" and click Create token.
10. Copy the token and return to the MailerLite page in WooCommerce. Paste your key in the API key box and click Connect account.
11. Select the MailerLite group or create a new group that your WooCommerce customers will be added to after they make a purchase and subscribe to your newsletter.
12. Click Start import.
That’s it! Your WooCommerce account is now connected to your MailerLite account.
Syncing WooCommerce customers with MailerLite
When you install the WooCommerce-MailerLite plugin, your existing subscribers in MailerLite will have their purchase data synced.
Additionally, all new subscribers that agree to join your mailing list will automatically be added to MailerLite.
Customers that already existed in your WooCommerce list but did not already exist in your MailerLite list will not be synced, along with new subscribers that sign up without accepting marketing emails.
What features are included in the MailerLite plugin for WooCommerce
There are 4 key features in the WooCommerce - MailerLite integration that enhance your e-commerce email marketing and track its success.
1. Data synchronization and sales tracking
When you install the WooCommerce - MailerLite integration, new subscribers that accept marketing will automatically have their name and email address added to your MailerLite subscriber list. There are also custom WooCommerce fields that are added to your list of subscriber fields to help you track sales.
WooCommerce fields include:
Woo orders count - The number of orders that the subscriber has made
Woo total spent - The total amount of money that subscriber has spent on your WooCommerce store
Woo last order - The date of the last order that subscriber made on your WooCommerce store
In addition to using these fields to collect data, you can also use them to search for subscribers and create segments.
Note: You may find that the Total revenue data in your campaign report does not match the number in your subscriber’s Woo total spent field. This is because Total revenue only refers to the revenue generated from that MailerLite campaign. Your Woo total spent field includes all purchases, including those not made through MailerLite.
2. Product blocks in your newsletters
Save time drafting your newsletters by using our e-commerce product blocks. Product blocks automatically import images, descriptions, and prices of your products and link directly to your WooCommerce store.
To add a product block to your newsletters:
Open your campaign in the Drag & drop editor.
Under the Products section, you will find Import from stores. Simply drag & drop the block into your email.
3. Click into the block to open the settings on the right. Use the Add products from your store button to add products from WooCommerce.
4. If your account has multiple stores connected, be sure to select your WooCommerce store from the drop-down list.
5. You can choose to display one product or multiple. Once the product is selected, click Add products.
8. If you wish to edit the information displayed in your product block, click the product block to select it. Then, in the sidebar, click the pencil icon next to your product.
Here, you can edit the image, product name, URL, price, and CTA button.
3. E-Commerce automation triggers
When you install the WooCommerce - MailerLite integration, you will find additional e-commerce triggers available in your workflow editor.
These triggers include:
Abandoned cart
Abandoned checkout
Purchases any product
Purchases specific product
Purchases from category
Purchase frequency
In order to trigger an automation that uses an e-commerce trigger, customers of your store must also be newsletter subscribers and accept to receive marketing from you. This can be by completing any of your sign-up forms, or by checking the box to accept marketing at checkout.
The order status needs to be marked as Pending payment, Processing or Completed in the store before an e-commerce automation will trigger.
💡Curious how these triggers work?
Learn how to use them in our E-commerce automation triggers article
How to troubleshoot WooCommerce integration issues
If a customer of your WooCommerce store makes a purchase, and is not added to your active subscriber list or does not trigger a purchased-based automation, you can check the following factors:
Issues and Solutions for WooCommerce-MailerLite Integration
1. Ensuring Proper Plugin Setup
Navigate to WordPress > WooCommerce > MailerLite under the WooCommerce settings.
Review and verify the configuration settings to ensure everything is correctly set up.
If the connection still fails, try clicking the 'Synchronize resources' button within WooCommerce to manually initiate sync.
Order status - In platforms like Shopify and WooCommerce, the order status needs to be marked as Pending payment, Processing or Completed in the store before an e-commerce automation will trigger.
Accepts marketing - If your customer did not check the box to accept email marketing at checkout, they cannot be synced to your MailerLite account.
2. Solving API Keys and Connection Expiry Problems
Connection issues may occur if the Consumer Key and Consumer Secret used for the integration expire or become invalid.
To fix this:
Generate new secret keys in WooCommerce as an Admin user. This guarantees active keys with adequate permissions.
Update the integration settings in MailerLite using the new keys.
If you need further instructions, contact WooCommerce support to learn more about managing secret keys.
Additionally, on your order page in the bottom right corner, you will find a window labeled MailerLite. The information in this window is there to assist you in making sure your customers are synced successfully. There are six factors in the MailerLite window that you can review:
Signed up for mailing list - Indicates whether or not a subscriber has accepted marketing or signed up for your mailing list
Subscribed to mailing list - This factor then indicates whether or not the subscriber has been successfully added. For example, if you have double opt-in for API enabled subscribers won’t be subscribed to the mailing list until they confirm their subscription in their inbox
Already in the subscriber list - Indicates that the subscriber was previously subscribed to your mailing list prior to making this purchase
Subscriber data updated - Indicates that the existing subscriber has been updated with new information included in this order
Order data submitted - This will show whether or not the subscriber's order information was added to MailerLite
Order tracking completed - Simply indicated that the customer, along with their order data, have been successfully added to MailerLite and the sync is complete
If your WooCommerce product images are not loading in your MailerLite e-commerce blocks, make sure that the images are in JPG or PNG format. WEBP images are not supported.