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How to add an additional unsubscribe link to a newsletter

Written by Silvestras
Updated over 11 months ago

MailerLite automatically adds an unsubscribe link to the footer of your newsletter. However, you can also add an additional unsubscribe link anywhere in your newsletter.

To customize the text associated with the unsubscribe link, go to Account Settings in your MailerLite dashboard. Here, you can replace the default "Unsubscribe" text with a more personalized text.

How to add an additional unsubscribe link in the drag & drop editor

The custom variable {$unsubscribe} generates a link to your unique unsubscribe page.

You can enter the custom variable {$unsubscribe} as a hyperlink or a button block.

To enter the new unsubscribe link as a hyperlink:

  1. Highlight the text to which you want to add the unsubscribe link.

  2. Click the Link icon and click Insert link.

3. Under URL, enter the custom variable {$unsubscribe}.

To enter the new unsubscribe link as a button:

  1. Place a button block into your newsletter.

  2. Click the button block to select it. Click the Link icon.

  3. Under URL, enter the custom variable {$unsubscribe}.

How to add an additional unsubscribe link in the Rich-text editor

To add an additional unsubscribe link in the Rich-text editor:

  1. Highlight the text to which you want to add the unsubscribe link.

  2. Formatting options will appear above your cursor. Click the link icon.

  3. Under URL, enter the custom variable {$unsubscribe}.

It’s important that at least one unsubscribe link is clearly visible and accessible in your newsletter, to allow subscribers to opt-out. If you remove all unsubscribe links from your newsletter, you won’t be able to send it.

Troubleshooting Unsubscribe Link Issues

If the unsubscribe link does not work when pasting HTML code, ensure that the variable {$unsubscribe} is embedded correctly. For persistent issues, contact MailerLite support for further assistance.

Want to keep your subscribers from unsubscribing? Learn why your subscribers are leaving and how to fix it.

Customizing the Unsubscribe Link Text

By default, the unsubscribe link text reads "Unsubscribe." To customize this text for consistency with your branding:

  1. Open your Account Settings in MailerLite.

  2. Enter the desired text for the unsubscribe link. This modification will apply to all campaigns where the unsubscribe link appears.

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