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Understanding role-based email issues during subscriber import

Written by Harmony
Updated over 2 years ago

While trying to import new subscribers, you may notice that some emails fail to be imported into your account. Sometimes this happens because the email is considered "role-based."

Some role-based emails, such as those starting with "admin@", "support@", "billing@" are on a banned list because they are not usually used by genuine subscribers. Such emails rarely sign up to lists voluntarily and are very often used for cold-mailing or spam.

Gmail addresses with five characters or less are also included on the banned list because they are also very likely invalid.

Important: According to the MailerLite Terms of Use and anti-spam policy, it is not permitted to send marketing emails to subscribers who don’t provide explicit consent.

If you have a banned email address that you believe is legitimate, you may upload it via the Add a single subscriber tab.



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